Novaform Serafina Mattress Review

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Our Verdict: The Novaform Serafina Pearl gel mattress is a high-value gel memory foam mattress that’s sold primarily at Costco. It’s available in three different firmness levels, ensuring most sleepers can find a comfortable option, and its excellent motion isolation makes it a great low cost choice for couples who struggle with sleep disruptions.

What We’ll Cover in this Novaform Serafina Mattress Review

The Serafina Pearl is a memory foam mattress created by Innocor Comfort under the Novaform mattress brand name. It’s one of six different mattress models featured in Novaform’s collection, and it combines memory foam with a polyfoam base in three different firmness options: plush, medium firm, and firm. Sold primarily at Costco, the Novaform Serafina is a high-value pick. It combines a below-average price point with a level of comfort, durability, and pressure relief that rivals other, higher-priced models.

Related: Best Affordable Mattresses

In this mattress review, we’ll cover everything you need to know about the Novaform Serafina Pearl. You’ll learn about its construction and materials, pricing, and performance across important categories, like temperature neutrality, edge support, and more. We also shed light on the Novaform buying experience with an overview of the brand’s shipping, warranty, and return policies.

Learn more about the brand in our Novaform mattress review.

Who is the Novaform Serafina Mattress is Best For? 

✅ Best For…

❌ May Not be Best For…

✅Shoppers on a budget

Shoppers with Costco memberships

✅ Average weight and heavyweight sleepers

✅ All sleeping positions

✅ Couples

❌Those who tend to sleep hot

Luxury mattress shoppers

❌ Sleepers who love a traditional memory foam feel

❌ Shoppers interested in Full size or smaller

Mattress Highlights

  • Low Cost—A Queen size Serafina Pearl costs just $599 when discount codes are applied, making it much more affordable than the average memory foam mattress.
  • Three Firmness Options—Whether you like a soft, medium, or firm mattress, the Serafina has something to offer.
  • Temperature Neutral— The gel pearls in the top layer of memory foam help keep the bed temperature neutral, and a layer of 3D CustomWave foam allows for increased airflow.
  • Side Handles—Attached side handles make the mattress easy to move and maneuver.
  • Thicker than Average—The mattress is 14” tall, which is a benefit for sleepers who enjoy thick mattresses.  Keep in mind that a taller mattress may require the purchase of new, larger sheets.
  • Motion Isolating—Reviews note that while edge support is minimal, there is “zero movement” on the other side of the bed if a partner rolls over or gets in and out of bed.
  • Fast Delivery and Returns—Reviewers who purchase the mattress through Costco praise the company’s quick delivery and easy return process, which includes mattress pickup.
  • Easy to Clean—The cover can be zipped off and is machine washable.
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What Type of Mattress Is The Novaform Serafina?

The Novaform Serafina Pearl is a memory foam mattress, which means its top comfort layer is made from memory foam and its transitional and base layers consist of proprietary foam and polyfoam. It has a quilted cover that gives its surface a nice, soft feel to the touch. Still, the firmness of the Serafina’s construction means it lacks the deep-sinking memory foam feel often found in other foam mattresses.

The Serafina offers some contouring but is generally a firmer foam bed. Because of this, it’s best suited for sleepers who like memory foam but don’t want to sink too deeply into their mattress. Its firmer-than-average settings make it most appropriate for back and stomach sleepers.

How Well Does the Novaform Serafina Regulate Temperature? 

The Serafina Pearl Gel included in the bed’s top memory foam layer is supposed to mitigate temperature buildup and help those who sleep hot stay cool, but we think the term ‘cool’ might be overreaching. This bed sleeps a little cooler than the average memory foam mattress, but it’s more of a temperature neutral experience than the truly cool night’s sleep that the brand advertises.

If you don’t have temperature issues throughout the night, this shouldn’t be an issue, but the best cooling mattresses work to actively keep the sleeper cool throughout the night.

Novaform Serafina Mattress Firmness & Feel 

The Serafina is available in three firmness levels: Plush, Medium, and Firm. However, the vast majority of reviewers mention that the beds’ firmness labels are misleading. While mattress feel is subjective and can be influenced by things like your body weight and personal preferences, it’s safe to say that all three Serafina models are going to feel a little firmer than average. If you like a really plush, soft mattress, you’re probably better off looking into another option. 

Is the Novaform Serafina Mattress Good For Couples? 

One thing that’s really special about the Serafina is how well it isolates motion. A handful of reviews mention that they never feel their partners movement’s throughout the night, whether they’re getting in and out of bed or tossing and turning. This is probably due to the bed’s all-foam construction: memory foam mattresses tend to eliminate almost all motion transfer.

Though the Serafina is an exceptional value for its price point, durability might be worth considering before purchase. We think the bed will last about seven years at most, which is on par with industry averages for memory foam mattresses. The Serafina has poor edge support, however, so if you like to sleep on the edge or have trouble getting in and out of bed, we recommend a hybrid or innerspring model.

Related: Best Mattresses for Couples

Novaform Serafina Mattress by Sleeping Positions

Back Stomach Side Combination
Firmer-than-average settings provide adequate support for the hips and shoulders

❌ Thin comfort layer may not provide enough contouring for the lower spine

Polyfoam base layer evenly distributes weight and supports the hips Memory foam layers provide contouring and pressure relief

Firmness settings may not be plush enough for side sleepers

Great support for back and stomach positions

Softer Serafina versions may be less responsive, making changing positions difficult

Back Sleepers:  The best mattresses for back sleepers are usually firm to support the hips and shoulders. When bodyweight isn’t evenly distributed in this position, it can lead to issues like low back pain. The Serafina’s firmer-than-average settings should provide a nice even sleeping surface for all body types. We recommend that lightweight sleepers go with the Plush option, average weight sleepers select the Medium setting, and heavyweight sleepers opt for the Firm bed.

Stomach Sleepers: Like back sleepers, stomach sleepers need a firm, supportive surface that will distribute bodyweight evenly and prevent sinking in the hip area. The Serafina is a great option for stomach sleepers, as it has a firmer feel that will support all body types given the appropriate mattress firmness setting is chosen.

See: Best Mattresses for Stomach Sleepers 

Side Sleepers: Most reviewers comment that, regardless of the firmness setting purchased, the Serafina Pearl turns out to be firmer than expected. As such, it’s a toss up as to whether the Novaform Serafina will work well for you if you’re a strict side sleeper.

A good mattress for side sleepers may be the Plush version if you’re solely dedicated to this sleeping position, but keep in mind that it will feel closer to a Medium firmness in person. If you like close conforming mattresses or struggle with shoulder pain in the side sleeping position, you might be better off with a mattress with a thicker comfort layer that offers more contouring.

Combination Sleepers: The Serafina works especially well for combo sleepers who switch between their back and stomach, but it may be too firm for sleepers who spend a large portion of the night on their sides. If you toss and turn often, as opposed to once or twice a night, keep in mind that the Serafina has a neutral feel, so it won’t be quite responsive enough to make changing positions really easy for you.

See: Best Mattress for Combination Sleepers


Novaform Serafina Mattress Construction

The Novaform Serafina is a 14” three-layer memory foam mattress that’s available in three different firmness levels. In each firmness level, it features layers of memory foam, CustomWave foam, and polyfoam.

Cover: The Serafina has a quilted, removable cover that features dual action cooling technology to aid in temperature regulation. It’s tufted for a bit of aesthetic appeal and feels soft to the touch.

Comfort layer: The top layer of the mattress is 3” of Gel Pearl Memory Foam that’s designed to help prevent temperature buildup while alleviating tension around pressure points. 

Transition Layer: The mattress’ middle layer is 3” of  CustomWave foam, designed by Novaform to prevent too much contact with the dense base layer of the mattress and to provide contouring where you need it most (hips, shoulders, neck). The CustomWave foam also helps encourage airflow throughout the middle layer.

Base Layer: The base foam of the Serafina is an 8” layer of dense polyfoam. This support foam enhances the bed’s durability, helps the mattress evenly distribute weight, enhances edge support, and prevents sinking in the hip and shoulder areas.

How Much Does the Novaform Serafina Cost?

Twin Size N/A N/A N/A N/A
Twin XL Size N/A N/A N/A N/A
Full Size N/A N/A N/A N/A
Queen Size $599 60” x 80” 14” 89 lbs.
King Size $699 76” x 80” 14” 115 lbs.
California King Size $699 72” x 84” 14” 126 lbs.
Split King Size with Adjustable Base $1,599 38” x 80” (2) 14” 108.4 lbs.


Novaform Serafina Mattress Buying Experience

Shipping, Delivery & Returns

If you purchase the mattress from Costco, it will arrive compressed and rolled as a bed-in-a-box. Costco ships to all 50 states, but it’s unclear whether shipping is free with mattress purchase through

See: Best Bed In a Box

Once the mattress arrives, you’ll need to remove it from the box, carefully cut through two layers of shrink-wrap plastic, and give the bed 48-72 hours to expand. Off-gassing smells should be minimal. If you decide you want to return the bed, Costco offers returns for mattresses in exchange for a full refund. You can drop off the mattress at a Costco location or initiate a return online. For the latter, Costco will send a team to pick up the mattress from your home for no added fee.

If you purchase the mattress from another third-party retailer, keep in mind that the delivery and return policies of that retailer may differ.

Trial Period

According to Costco’s return policy, most Costco items can be returned without the original purchase receipt or original packaging. Costco doesn’t offer a trial period for the Serafina Pearl, but mattresses are subject to the company’s “Member Satisfaction” policy. If you’re not satisfied with a Costco item, you can bring it into one of their warehouses for a full refund. 


All Novaform mattresses come with a nonprorated 20-year limited warranty. Coverage begins on the date of purchase and the company will repair or replace defective mattresses for as long as the warranty is valid. Mattress owners will be responsible for shipping costs associated with repairs and replacements.


The Serafina Pearl is available on,, in Costco stores, and at select third-party retailers. 


Check out our comparison tool to see how it stacks up.

Our Novaform Serafina Final Review

We think the Novaform Serafina Pearl is a great new mattress option for Costco members looking for a firmer-than-average memory foam bed that won’t break the bank. This bed won’t be one of the best mattresses you’ve ever slept on when it comes to comfort, pressure relief, or quality, but both Consumer Reports and customer reviews reveal that this is one of the best Costco mattress brands for couples and individual sleepers. 

The bed will especially suit those who are looking for a firmer comfort level, motion isolation and the convenience of Costco’s delivery and return policies. If you like a softer memory foam feel, sleep hot, or want a higher-quality mattress that isn’t too expensive, we’d recommend looking into softer memory foam bed-in-a-box models.

Nerd Score 4.4/5

The Nerd’s Score

Performance Factor Out of 5
Motion Isolation 4
Pressure Relief 2.5
Ease of Movement 3.5
Edge Support 2
Temperature Control  3
Durability 3


How do the Novaform Serafina beds feel?u00a0

Most customer reviews note that the Serafina feels firmer than advertised. Shoppers who purchased the Plush version, for example, wrote that it feels close to a medium firmness setting.

How long will the Serafina Pearl last?

We think this mattress will have an average lifespan, which is about seven years. Some reviews mention sagging at the edges of the mattress, but this isnu2019t unusual for an all-foam bed, especially one with little edge support like the Serafina

Will the Serafina smell when it arrives in the package?

Yes, most all-foam beds have a smell when first unpacked. This should dissipate within a few days after the bed has expanded to its full size.